SINCE 1996
30 Years of Pioneering the Future
Transforming automotive intelligence through three decades of relentless hardware and software innovation.
1994
2004
2014
2024
The foundation of b-plus. Starting as a specialist engineering office, we began our journey in developing complex embedded systems for the automotive industry.
Expansion into ADAS development. We introduced our first measurement and logging solutions, setting new standards for data reliability in driver assistance systems.
Pioneering Autonomous Driving. Development of the BRICK system, a revolutionary high-performance platform for multi-sensor data logging and prototyping.
Celebrating 30 years of excellence. b-plus launches the next generation Data Lifecycle management, enabling Software-Defined Vehicles (SDV) to scale with cloud-to-edge connectivity.
The journey continues. We remain committed to driving the future of mobility through autonomous driving technology, secure networks, and innovative AI-human collaboration.
2025+
Innovation Legacy
Advanced Driver Assistance Systems
Autonomous Driving
Driving the evolution of road safety through high-precision sensor integration and real-time processing environments.
Pioneering Level 4 validation pipelines and AI-driven decision systems for the next generation of self-driving mobility.
Software Defined Vehicles
Architecting the transition to software-centric mobility with robust ethernet networks and zonal compute demonstrators.
Data Lifecycle
Managing complex data ecosystems through high-performance recorders, cloud-to-vehicle connectivity, and AI processing.
"Our 30-year journey from a small engineering office to a global leader in automotive intelligence is a testament to our relentless pursuit of excellence and innovation. We don't just anticipate the future of mobility; we build the systems that make it possible."
Founder & CEO
Michael Sieg
Join the Celebration
Visit us at the Automotive Technology Show 2026